Glancing around the room as Blue Bookhard, founder and editor-in-chief of London’s dance and electronic platform, No Skips, steps up to chair the first panel, it’s clear that every marketing lead in the room has a distinct fandom or two to focus on…

It’s Friday morning at King’s House. London and a bustling crowd is forming at the door, making its way through exhibitor stands and venturing up to the main stage…

If you’re a Marketing Professional, director or CMO working in the live experience economy, we can be candid about the problem with most conferences…

Ticketing professionals sit at one of the most commercially significant points in any experience economy organisation. You have the data. You understand purchase behaviour, pricing sensitivity, channel performance…

Promoters and producers operate at the point where creative ambition meets commercial reality. You're responsible for making something financially viable in an environment where audience behaviour, platform capability and competitive pressure are all shifting at the same time…

If you work in marketing, sales, or communications for a ticketed live experience, you're measured on one thing: ticket sales…

Claude is Anthropic's AI assistant. For marketers in the live experience sector, it is one of the most practically useful tools available right now…

Search is changing fast. Answer Engine Optimisation (AEO) is no longer a niche concern. It matters to any marketer who wants their content to be found, read, and cited by AI systems…

There is a lot of noise around AI at the moment. Most of it is not particularly useful if you are trying to work out whether any of this is worth your time. This is a more grounded take…

You have probably heard the phrase more than once. Sometimes it refers to a broad shift in how consumers spend their money…

Not every marketing or ticketing conference or confex is built for your needs. If you work in live entertainment, events or experiences, whether that’s a theatre, festivals, immersive experiences…

Marketing teams in live entertainment are being asked to do more with less, adapt faster than ever, and deliver results in an industry where the stakes are higher with every show and event…

You've probably sat through a marketing workshop and spent half of it mentally translating generic advice into something that actually applies to your world in the live ticketed experience economy…