£134 BILLION EXPERIENCE ECONOMY UNITED.
ONE DAY. ONE VENUE. ONE COMMUNITY.
we’re back!
On Sale Live is the only industry confex for sales, marketing and communications professionals working in ents, events, arts, culture and experiences.
15 May 2026, King’s Cross, LONDON.
“I was blown away by the event. It was fantastically organised and there was lots of incredible insight”
“What OSL created was unique. it was a safe space - we could talk candidly and openly.”
“Incredible amount of thoughT leaders in the room giving great advise.”
“I can't speak more highly about the event as a whole.”
“The honesty, the learning, the energy all of it was next level. On Sale Live isn’t just an event, it’s a movement”
Learn what’s working across the experience economy
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Join practical sessions, including real-world case studies and campaign breakdowns, from immersive experiences to theatre, festivals to exhibitions so you can apply proven strategies in your own work.
Hear from those leading the future of ticket sales & marketing
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Main stage panels and keynotes feature top voices in entertainment, marketing, and comms sharing tools, tactics, and insights. No fluff, just what’s working now.
Get personalised career support
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Book a free 1:1 coaching session with industry experts focused on everything from career clarity to confidence and burnout recovery. Plus, join micro-sessions in the Career & Wellbeing Zone covering imposter syndrome, boundaries, and upskilling.
Leave with more than ideas. Leave with a plan
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Every session is built to offer clear, actionable takeaways you can use right away and a contacts list filled with the people who are shaping the future of the experience economy.
Meet your people - no awkward intros
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You’ll be matched with peers in similar roles for guided networking, plus dedicated time in our Networking & Community Zone, where exhibitors, freelancers, and teams connect over drinks, shared challenges, and demos.
2026 Theme
Future:
Future Tech. Future Audiences. Future You.
200 attendees and over 45 speakers will join together in full force at On Sale Live’26, the only confex dedicated to the community behind every ticket sold.
MORE COMPETITION. MORE PRESSURE. MORE AT STAKE.
There has never been more pressure to build and execute sales, creative, marketing and communication strategies that guarantee coverage and conversion of ticket sales.
But, with more choice for the public than ever before, what skills, knowledge and professional contacts do you need to guarantee this success for each project and brand you work on?
On Sale Live’26 is designed to equip you with these skills, knowledge and contacts. To arm you with new skills, a broader professional network, to give you a chance to hear from others about what is and isn't working across the media landscape and to discover how other sectors such as retail and banking create and measure their success.
West End Theatre
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Museums & Heritage
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Pop-Up Dining
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Gigs & Concerts
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Family Attractions
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Comedy
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Tours
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Regional Theatre
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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
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Immersive
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Social Gaming
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Fright & Scare
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Family
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Light Trails
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Pop-Up Experiential
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Exhibitions
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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
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VR
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Festivals
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Escape Rooms
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Fairs
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Conferences
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Adventure
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Location-Based Entertainment
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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
marketing, communications AND SALES PROFESSIONALS
in-house, agency AND freelancerS.
Inspiring Speakers
Our attendee’s heard from key notes and panels on subjects including ‘reviewing the here and now’ and ‘the art of influence’ and listened to debates on ‘can celebrities and influencers help you sell tickets?’ and ‘the changing trends of media consumption’ as we explored the inaugural year’s theme ‘The potential to realise and the need to generate more income’.
Professional Development
Outside of the main stage, guests joined career development sessions, listened to industry case studies, booked into one to one taster coaching sessions and face-to-face meetings with one of the many suppliers looking to help you amplify your sales, marketing and communications work.
Speakers
Explore our impressive lineup of 2025 industry leaders.
Explore
the
Event
Networking & Business Zone
Our main space to connect, collaborate, and do business, whether you're looking to forge new partnerships, expand your network, or engage with like-minded professionals. Key partner as well as standee holders will be on hand to speak to you about their services as you sip that all important coffee or tuck into lunch.
Personal Development
A dedicated small group zone where you gain insights from industry leaders about their path within the industry, and also hear from fellow freelancers as to how they navigate the pros and cons of their role and pick up skills you can adopt to support your career development.
1-on-1 Coaching
Working within the experience economy is often demanding on your time and can require work within stressful environments. These confidential 1 to 1 taster coaching sessions enabled you to spend 25 minutes with professional coaches to check in on how to put yourself first.
Main Stage
The main conference space and home to thought provoking key notes and panel discussions. Exclusive insights, new trends, and the latest strategies from top experts across the industry as well as executives and influencers from outside of it from the worlds of retail and restaurants.
Case Study and Measuring Success
Our Measuring Success zone hosts multiple panel discussions and case study presentations. This year, we heard insights as to what has and hasn't worked, as well as ways to measure success outside of traditional ticket sales.