The professional home for people who sell AND market experiences.
The community, the training and the in-person events that this industry has never had.
On Sale Group is built for the people responsible for selling live experiences. Marketing, ticketing, sales and communications professionals across theatre, immersive, attractions, festivals, events, social gaming, LBE and live entertainment.
WHAT'S ON?
↓
WHAT'S ON? ↓
On Sale Live x funnel expo: The Experience Economy Marketing Confex
The only annual industry event built specifically for marketing, sales, ticketing and communications leaders across the experience economy. Tow days at The Business Design Centre, London. The people responsible for revenue, in conversation with each other. Commercially focused, cross-sector, and built on the reality of what it actually takes to sell tickets at scale.
Funnel Expo is the exhibition floor built around the technology and service stack that powers every ticket sale. Every stage of the customer buying journey, from the first ad they see to the moment they walk through the door, has a corresponding set of tools, platforms and partners. Funnel (inspired by ‘marketing funnel’) puts those businesses face to face with the marketing, ticketing and sales professionals from across the experience economy whose job it is to sell more tickets.
On Sale Live’27 | 11-12 May 2027 | Business Design Centre | London
GIEM: Experience MARKETING MASTERCLASSES
The only professional qualification in live ents and experience marketing. GIEM delivers specialist marketing training and commercial frameworks for professionals working across live, ticketed experiences. CPD accredited masterclasses grounded in real campaigns, real productions and real performance data. Built for people who need to grow audiences and increase revenue.
LIVE Experience Marketing ConsultinG
Commercial marketing strategy and consultancy for live experiences from Dawn Farrow, built on 36 million tickets sold across theatre, immersive, attractions and IP-led productions. Past clients include Squid Game: The Experience, Friends Experience, Batman Unmasked for Warner Bros Discovery, Paddington and Peter Rabbit. If you need to grow audiences, increase ticket revenue or build a stronger commercial brand, this is where to start.
ON SALE GROUP - What we do
On Sale Group is the professional home for people who sell & market experiences.
The community, the training and the events that this industry never had.
On Sale Group is the driving force behind On Sale Live x Funnel Expo, the industry-leading conference and exhibition (confex) dedicated to commercial events, ents and live experience marketing. Through training, networking opportunities, and thought leadership, we empower professionals in marketing, communications, and the ticketed industries to grow, connect, and thrive in today’s dynamic and demanding experience economy.
Our Platform
How On Sale Group supports marketing, SALES and communication PROFESSIONALS
JOIN THE COMMUNITY FOR FREE
Attend on sale live x FUNNEL EXPO
ONLINE MARKETING MASTERCLASS
Sectors
ON SALE GROUP CHAMPIONS SUCCESS ACROSS ALL LIVE TICKETED EVENTS AND EXPERIENCES
West End Theatre
•
Museums & Heritage
•
Pop-Up Dining
•
Gigs & Concerts
•
Family Attractions
•
Comedy
•
Tours
•
Regional Theatre
•
West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
•
Immersive
•
Social Gaming
•
Fright & Scare
•
Family
•
Light Trails
•
Pop-Up Experiential
•
Exhibitions
•
Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
•
VR
•
Festivals
•
Escape Rooms
•
Fairs
•
Conferences
•
Adventure
•
Location-Based Entertainment
•
Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
On Sale Live X FUNNEL EXPO
“I hope next year will be even bigger and better because the industry needs it more than ever”
Learn, discover, buy, and network at the only TRADE EVENT dedicated to the marketing and communications professionals working across the ticketed experience economy.
JOIN THE GAME CHANGERS.
Created for marketing and communication specialists working in ticketed events and experiences
The UK public spend billions on experiences each year. Despite this, there has been no dedicated conference that answers the needs of the professionals who design, plan and implement the strategies that make these brands famous and rich. On Sale Live changes that.
Expertise at every level
Whether you’re working in-house, within an agency or as a freelancer, join fellow attendees in the heart of London and listen to more than 50 speakers as they share their experience, discuss challenges and pass-on practical tips to use in your every day role.
Showcases upcoming trends & technologies
There has never been more pressure to build and execute sales, creative, ticketing, marketing and communication strategies that guarantee coverage and conversion of ticket sales. But, with more choice for the public than ever before, what skills, knowledge and professional contacts do you need to guarantee this success for each project and brand you work on?
FUNNEL EXPO
Funnel Expo is the exhibition floor built around the technology and service stack that powers every ticket sale. Every stage of the customer buying journey, from the first ad they see to the moment they walk through the door, has a corresponding set of tools, platforms and partners. Funnel (inspired by ‘marketing funnel’) puts those businesses face to face with the marketing, ticketing and sales professionals from across the experience economy whose job it is to sell more tickets.
The buyers are already in the room. Funnel Expo is where the sellers meet them.
Suitable for marketing and communication professionals working in ticketed events and experiences
From West End theatre to escape rooms, immersive experiences to museums, light trails to concerts, social gaming to location based entertainment, On Sale Live is the home for marketing and communications specialists looking for an event which is both targeted to their needs within the experience economy whilst also able to draw from key industries outside of it.
Engagement Opportunities
Outside of the main stage, join masterclasses and demos, learn about new tech for driving ticket sales and arrange face to face meetings with one of the many suppliers looking to help you amplify your sales, marketing and communications work.
On Sale live Partners
Looking to sponsor, book a stand or speak at on sale live’27?
By becoming a sponsor or being part of Funnel Expo with a stand, you get the chance to speak directly to the budget holders looking for suppliers to support their visions.