Network
LEARN AND CONNECT WITH MARKETERS IN THE EXPERIENCE ECONOMY
20 NOVEMber 2025
HOW TO build YOUR OWN AI AGENT WEBINAR
Want to save time, boost productivity, and let AI take on some of your workload?
Join us on Thursday 20th November - 2pm GMT, 9am EST - for a 1 hour practical webinar designed especially for professionals working across the experience economy in entertainment, events, arts, culture and experiences.
In this hands-on session, you’ll learn how to:
• Build simple AI Agents in ChatGPT - without writing a line of code
• Learn how to teach AI your tone of voice so it sounds just like you
• Streamline a task using evaluator agents, web search & scheduled tasks
• Get a grounding of how to hack your workflow for faster proposals, copy writing, and brainstorming
• Create automated responses to FAQs and customer queries
• Unlock new ways to free up your time for creative, high-value work
You’ll be guided step-by-step by:
Dawn Farrow (Founder, On Sale Group) and Ben Meyer (Co-founder SynapTix), who will show you the insider shortcuts to get started right away.
Register now to secure your place and start building your AI-powered future.
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
30 JAN 2026
THE DEFINITIVE EXPERIENCE MASTERCLASS
In an industry that’s short on time and under more pressure than ever, enrol on the Definitive Experience Marketing Masterclass for results-driven training that’s guaranteed to work.
Sell more tickets
grow your audience
run better campaigns
This is the only marketing course that meets today’s campaign and sales challenges for live experience marketers.
In a single day you will learn more about how to improve your campaigns, realign your lead-gen campaigns and use technology to improve sales than at any time before in your career.
30 Jan 2026
Patch, Twickenham
Brought to you by the Global Institute of Experience Marketing (GIEM). Powered by On Sale Group.
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
15 May 2026
On sale live ‘26
£134 BILLION EXPERIENCE ECONOMY UNITED.
ONE DAY. ONE VENUE. ONE COMMUNITY.
WE’RE BACK!
ON SALE LIVE IS THE ONLY INDUSTRY CONFEX FOR SALES, MARKETING AND COMMUNICATIONS PROFESSIONALS WORKING IN ENTS, EVENTS, ARTS, CULTURE AND EXPERIENCES.
BE IN THE ROOM
15th May
King’s Cross, London
OOPS HERE’S HERE’S WHAT YOU’VE MISSED
*
OOPS HERE’S HERE’S WHAT YOU’VE MISSED *
PREVIOUS EVENTS
24 october 2025
TIKTOK WEBINAR
Join On Sale Live on 24 October at 10am for a 45-minute webinar with TTX, the team behind London Theatre Direct.
Learn how they’ve transformed TikTok into a sales powerhouse — from influencer collaborations to content strategies that inspire, engage, and sell.
Perfect for marketers, venues, and producers looking to reach new audiences and boost ticket revenue.
Speakers:
Dawn Farrow, Founder, On Sale Group & The GIEM
Jess McCrorie, Director of Partnerships & Campaigns, Trafalgar Tickets
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
25 SEPTember 2025
On SALE Live - LATES
If you missed out on the energy and expertise of On Sale Live or are looking for more of the same join us for our brand new event series:
On Sale Live - LATES.
Our September ‘late’ on 25th will focus on how to sell more tickets and create more successful brands in the busy Winter and Christmas season.
Whether you’re making up for sales after a slow summer or maxing out on smashing sales records, you won’t want to miss the advice that is shared and the Networking that will happen.
Dawn Farrow, On Sale Group founder will lead a panel of industry experts - Ronan Tighe, Experiences Managing Director for Moonpig Group, Chris Crossley, COO & Co-Founder of Line-Up, and Georgie Sykes Marketing & PR Manager at Castle Howard.
After the panel, stay to enjoy networking with fellow marketing and comms professionals from across the live experience economy; theatre, immersive, social gaming, music, consumer events and more.
Tickets are £15
Supported by Buyagift & Moonpig
FREE TICKET? Thanks to their support, places are FREE for businesses / events / experiences selling inventory with Buy and Gift and Moonpig. Select this as an option when prompted.
Spaces are limited. Don’t miss your chance to stay sharp, stay social, and stay ahead.
15 May 2025
This year, at On Sale Live’25, we united marketers, creatives, and sales experts from across the live experience economy.
Held in Trafalgar Square, our industry experts delivered keynotes, coaching, and cross-sector insights to drive cultural and commercial impact, empowering professionals to sharpen strategy, boost sales, and build meaningful industry connections.
If you’d like to be part of our next event, sign up to our mailing list and be the first to hear about exclusive opportunities, industry parties and more.
DEC 2024
CHRISTMAS Party
In Nov 2024, Dawn posted on LinkedIn that as a freelancer she didn’t have a Christmas party to go to.
The post BLEW UP!
Venue found and tickets on sale, in December 2024 she accidentally hosted the first ever networking event for On Sale Group.
It was a group of industry leaders, new recruits, designers, performers, photographers, marketing experts, recruitment specialists, producers, entrepreneurs and world famous musicians all looking for a great Christmas night out.
“Such a great evening! Thanks for bringing us all together”
“Getting together as an industry was amazing!”
