Network
LEARN AND CONNECT WITH MARKETERS IN THE EXPERIENCE ECONOMY
16 january 2026
how to plan for success in 2026 with clarity & confidence
The start of a new year isn’t just about goal setting. It’s about evidence building – taking time to understand what success really looks like for you, and aligning your values, purpose and progress for the year ahead.
Join Dawn Farrow (Founder, On Sale Group) and Tom Robertson (Coach and Consultant) for a reflective, energising webinar designed for professionals working across live experiences, events, arts, culture and entertainment who want to step into 2026 with clarity and confidence.
What we will cover
How to define success on your own terms – not just financially, but creatively and personally.
The evidence method: how to track progress and spot the signs you are moving in the right direction, even when it doesn’t feel like it.
Why alignment matters: matching who you are with what you are doing.
Setting powerful intentions: how to turn ideas into meaningful, measurable goals.
Staying open to the unexpected: why the future rarely looks how you expect and why that can be a strength.
The fulfilment formula: how to draw energy and momentum from all areas of your life, not only work.
You will leave with
A guided framework for your 2026 vision and evidence plan
A renewed sense of alignment between your values and goals
Tools to help you recognise progress, even when the path shifts
Start 2026 with intention, alignment and purpose.
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
23 january 2026
DMCCA Ticket Pricing Guidance for Marketers, Producers and Ticketing Teams
DMCCA Ticket Pricing Guidance for Marketers, Producers and Ticketing Teams
Brought to you by On Sale Group
In association with STAR and RH Insights
An essential live webinar for marketers, sales, producer and communications professionals working with ticketed experiences
Friday 23 January | 10am GMT
New UK legislation is now in force and it directly impacts how tickets are advertised, listed and marketed.
The Digital Markets, Competition and Consumers Act (DMCCA), supported by new guidance from the Competition and Markets Authority (CMA), applies to all marketing, sales and communications activity involving ticket prices. This includes websites, listings, advertising, email marketing, social media and third-party platforms.
Join Jonathan Brown, Chief Executive of The Society of Ticket Agents and Retailers (STAR), and Richard Howle, Founder and Director of RH Insights, for a clear, practical walkthrough of the latest CMA guidance. This session is designed to remove confusion, provide certainty and help teams understand what is now required to remain compliant.
This webinar is essential for anyone responsible for advertising or communicating ticket prices in any way.
What we will cover:
• How the CMA guidance interprets ticket price transparency under DMCCA
• What must now be included in advertised ticket prices, including booking and transaction fees
• What language and pricing formats are no longer compliant
• How this affects listings, ads, websites, email marketing and social media
• Practical examples relevant to theatre, live events and experiences
You will leave with:
• A clear understanding of how ticket prices must now be advertised
• Confidence in what is and is not compliant under the guidance
• Practical clarity to take back to your marketing, sales and comms teams
• Immediate actions to review and update current activity
This session is not theoretical. It is based on current CMA guidance and industry briefings.
Hosted by Dawn Farrow, Founder, On Sale Group.
This session reflects current CMA guidance and industry interpretation but cannot account for individual circumstances, and attendees should seek independent advice where appropriate.
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
27 February 2026
THE DEFINITIVE EXPERIENCE MASTERCLASS
In an industry that’s short on time and under more pressure than ever, enrol on the Definitive Experience Marketing Masterclass for results-driven training that’s guaranteed to work.
Sell more tickets
grow your audience
run better campaigns
This is the only marketing course that meets today’s campaign and sales challenges for live experience marketers.
In a single day you will learn more about how to improve your campaigns, realign your lead-gen campaigns and use technology to improve sales than at any time before in your career.
30 Jan 2026
Patch, Twickenham
Brought to you by the Global Institute of Experience Marketing (GIEM). Powered by On Sale Group.
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
15 May 2026
On sale live ‘26
£134 BILLION EXPERIENCE ECONOMY UNITED.
ONE DAY. ONE VENUE. ONE COMMUNITY.
WE’RE BACK!
ON SALE LIVE IS THE ONLY INDUSTRY CONFEX FOR SALES, MARKETING AND COMMUNICATIONS PROFESSIONALS WORKING IN ENTS, EVENTS, ARTS, CULTURE AND EXPERIENCES.
BE IN THE ROOM
15th May
King’s Cross, London
OOPS HERE’S HERE’S WHAT YOU’VE MISSED
*
OOPS HERE’S HERE’S WHAT YOU’VE MISSED *
PREVIOUS EVENTS
20 NOVEMber 2025
HOW TO build YOUR OWN AI AGENT WEBINAR
Want to save time, boost productivity, and let AI take on some of your workload?
Join us on Thursday 20th November - 2pm GMT, 9am EST - for a 1 hour practical webinar designed especially for professionals working across the experience economy in entertainment, events, arts, culture and experiences.
In this hands-on session, you’ll learn how to:
• Build simple AI Agents in ChatGPT - without writing a line of code
• Learn how to teach AI your tone of voice so it sounds just like you
• Streamline a task using evaluator agents, web search & scheduled tasks
• Get a grounding of how to hack your workflow for faster proposals, copy writing, and brainstorming
• Create automated responses to FAQs and customer queries
• Unlock new ways to free up your time for creative, high-value work
You’ll be guided step-by-step by:
Dawn Farrow (Founder, On Sale Group) and Ben Meyer (Co-founder SynapTix), who will show you the insider shortcuts to get started right away.
Register now to secure your place and start building your AI-powered future.
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
24 october 2025
TIKTOK WEBINAR
Join On Sale Live on 24 October at 10am for a 45-minute webinar with TTX, the team behind London Theatre Direct.
Learn how they’ve transformed TikTok into a sales powerhouse — from influencer collaborations to content strategies that inspire, engage, and sell.
Perfect for marketers, venues, and producers looking to reach new audiences and boost ticket revenue.
Speakers:
Dawn Farrow, Founder, On Sale Group & The GIEM
Jess McCrorie, Director of Partnerships & Campaigns, Trafalgar Tickets
By registering you are agreeing that On Sale Group Ltd can contact you by email for marketing purposes. You can withdraw consent at any time by emailing info@onsalegroup.com or unsubscribing via the link in our emails.
25 SEPTember 2025
On SALE Live - LATES
If you missed out on the energy and expertise of On Sale Live or are looking for more of the same join us for our brand new event series:
On Sale Live - LATES.
Our September ‘late’ on 25th will focus on how to sell more tickets and create more successful brands in the busy Winter and Christmas season.
Whether you’re making up for sales after a slow summer or maxing out on smashing sales records, you won’t want to miss the advice that is shared and the Networking that will happen.
Dawn Farrow, On Sale Group founder will lead a panel of industry experts - Ronan Tighe, Experiences Managing Director for Moonpig Group, Chris Crossley, COO & Co-Founder of Line-Up, and Georgie Sykes Marketing & PR Manager at Castle Howard.
After the panel, stay to enjoy networking with fellow marketing and comms professionals from across the live experience economy; theatre, immersive, social gaming, music, consumer events and more.
Tickets are £15
Supported by Buyagift & Moonpig
FREE TICKET? Thanks to their support, places are FREE for businesses / events / experiences selling inventory with Buy and Gift and Moonpig. Select this as an option when prompted.
Spaces are limited. Don’t miss your chance to stay sharp, stay social, and stay ahead.
15 May 2025
This year, at On Sale Live’25, we united marketers, creatives, and sales experts from across the live experience economy.
Held in Trafalgar Square, our industry experts delivered keynotes, coaching, and cross-sector insights to drive cultural and commercial impact, empowering professionals to sharpen strategy, boost sales, and build meaningful industry connections.
If you’d like to be part of our next event, sign up to our mailing list and be the first to hear about exclusive opportunities, industry parties and more.
DEC 2024
CHRISTMAS Party
In Nov 2024, Dawn posted on LinkedIn that as a freelancer she didn’t have a Christmas party to go to.
The post BLEW UP!
Venue found and tickets on sale, in December 2024 she accidentally hosted the first ever networking event for On Sale Group.
It was a group of industry leaders, new recruits, designers, performers, photographers, marketing experts, recruitment specialists, producers, entrepreneurs and world famous musicians all looking for a great Christmas night out.
“Such a great evening! Thanks for bringing us all together”
“Getting together as an industry was amazing!”
