On Sale LIVE: THE EXPERIENCE ECONOMY EXPO
ATTENDEES
Who On Sale Live: The Experience Economy Expo is for
On Sale Live is the annual event for the people responsible for marketing and selling live experiences.
It takes place on 11 and 12 May 2027 at the Business Design Centre, London.
If you are responsible for guaranteeing a ‘sell-out’, or you support the people who do, this room is built for you.
Two days. One location. The full marketing, sales and communications workforce of the experience economy.
Built for the people who sell experiences
This is not a generic marketing expo. It is a room built and filtered for the experience economy: theatre, festivals, attractions, immersive, exhibitions, music, sport, events, competitive socialising and location based entertainment.
Delegates have come from Live Nation, Ticketmaster, Merlin Entertainments, ATG Entertainment, Sonia Friedman Productions, TodayTix, Avalon, Media 10 and Virgin Experience Days.
The event has sold out in both previous years.
THE ROLES IN THE ROOM
In house, agency or freelance. If your job is to fill seats, sell tickets or grow an audience, you belong here.
Marketing and brand
Chief Marketing Officer, Marketing Director, Head of Marketing, Marketing Manager, Marketing Lead, Brand Manager, Brand Strategist, Campaign Manager, Event Marketing Manager, Experiential Director.
Ticketing, sales and partnerships
Head of Ticketing, Box Office Manager, Sales Director, Commercial Director, Partnership Manager, Sponsorship Manager, Customer Service Lead.
Digital, data and CRM
Digital Marketing Specialist, CRM Marketing Manager, Email Marketing Manager, Analytics Manager, SEO Specialist, Social Media Manager.
Communications and PR
Head of Communications, External Communications, Publicist, Media Relations Specialist, Community Engagement Manager.
Creative and content
Art Director, Graphic Designer, Copywriter, Content Marketing Manager, Content Planner, Videographer, Photographer.
Agency and client service
Client Service Director, Client Service Lead, Advertising and Media Planner, Account Director.
What happens over two days
Two things happen in the same room.
A conference programme built for commercial teams, covering marketing, ticketing, pricing, data, technology and audience growth. Real campaigns, real numbers, delivered from people inside the industry.
And an exhibitor floor built for the tech, advertising and service businesses selling into the marketing funnel of the experience economy.
• Main Stage. Keynotes and panels on the conversations shaping the commercial year ahead.
• Expert Zone. The practical detail. Case studies and campaign breakdowns you can apply the following week.
• Demo Stage. New for 2027. Timed slots showing the technology and expertise worth learning about.
• The expo floor. New for 2027. Advertising, marketing and ticketing technology, and the service businesses behind every ticket sold.
• Networking. Introductions to peers in similar roles, plus time on the floor to meet the suppliers you are already weighing up.
For exhibitors and sponsors
Every person walking that floor controls or influences a marketing, ticketing or technology budget. They came to buy and to learn.
Businesses that sell technology, advertising or services to this audience can exhibit, sponsor, or both. Exhibitors get the Meeting Matcher, a buyer's programme that qualifies leads and books meetings before the doors open. Sponsors put their brand at the centre of the programme and the room.
The audience is senior, cross-sector and impossible to reach in one place at any other point in the year.
To talk about exhibiting or sponsorship, contact Ruth Redding, Sales Director, at ruth@onsalegroup.com.
Making the case to your manager
Two days out of the building can feel like a lot to ask. But you’re glued to your phone anyway and crucially this is the only room that has ever been built with your needs in mind. Here’s what to share with leadership:
• You will come back with tactics tested by teams selling the same kind of ticket
• You can compare suppliers side by side on the expo floor, in one place
• You will build relationships that make the next problem faster to solve
• You will share what you learned with the team the following week
Roles In the Room
Can you spot your job title below?
PR
•
Head of Marketing
•
External Communications
•
Marketing Manager
•
Sales
•
Box Office
•
Ticketing
•
Copywriting
•
Graphic Design
•
Art Director
•
Photographer
•
PR • Head of Marketing • External Communications • Marketing Manager • Sales • Box Office • Ticketing • Copywriting • Graphic Design • Art Director • Photographer •
Chief Marketing Officer
•
Client Service Lead
•
Marketing Director
•
Client Service Director
•
Marketing Assistant
•
Customer Service
•
Advertising
•
Marketing Executive
•
Chief Marketing Officer • Client Service Lead • Marketing Director • Client Service Director • Marketing Assistant • Customer Service • Advertising • Marketing Executive •
Planning
•
Content Creation
•
Social Media
•
Content Planning
•
Commercial Director
•
Brand Manager
•
Event Coordinator
•
Experiential Director
•
Videographer
•
Planning • Content Creation • Social Media • Content Planning • Commercial Director • Brand Manager • Event Coordinator • Experiential Director • Videographer •
Sponsorship Manager
•
Community Engagement Manager
•
Digital Marketing Specialist
•
Email Marketing Manager
•
Publicist
•
Media Relations Specialist
•
Brand Strategist
•
Campaign Manager
•
Sponsorship Manager • Community Engagement Manager • Digital Marketing Specialist • Email Marketing Manager • Publicist • Media Relations Specialist • Brand Strategist • Campaign Manager •
Content Marketing Manager
•
SEO Specialist
•
Analytics Manager
•
Brand Activation Manager
•
CRM Marketing Manager
•
Event Marketing Manager
•
Partnership Manager
•
Influencer
•
Content Marketing Manager • SEO Specialist • Analytics Manager • Brand Activation Manager • CRM Marketing Manager • Event Marketing Manager • Partnership Manager • Influencer •
Industry Leaders
Senior conversations on strategy, careers and the commercial year ahead
New relationships with peers at your level, so fewer big decisions are made alone
A visible commitment to the industry that built your career
The chance to shape the next generation of leaders
Mid-Career
Practical tactics for marketing, pricing and selling a ticketed experience
Case studies and campaign breakdowns from theatre to festivals, immersive to attractions
Compare notes with sales, marketing and PR teams facing the same pressures
Keynotes to inspire
FAQs
Who should attend On Sale Live: The Experience Economy Expo?
1
Anyone who markets, sells or communicates a ticketed experience. That includes in house teams, agencies and freelancers, across marketing, ticketing, sales, PR, creative, digital and data roles.
Is it only for marketers?
2
No. We use the term ‘marketers’ as a broad catch all as our industry has so many titles! The room is built for the whole workforce who have the responsibility of finding ways to sell more tickets across the experience economy: theatre, festivals, attractions, immersive, exhibitions, music, sport, events, competitive socialising and location based entertainment.
When and where is it?
3
11 and 12 May 2027 at the Business Design Centre, 52 Upper Street, Islington, London N1 0QH. The venue is a short walk from Angel station and easy to reach from King's Cross and St Pancras.
What happens over the two days?
4
A conference programme across the Main Stage, the Expert Zone and a new Demo Stage, alongside an expo floor of the technology, advertising and service businesses that help experiences sell tickets. There is dedicated time for networking with peers in similar roles.