The Experience economy expo

Exhibit at On Sale Live’27 as part of ‘The experience economy EXPO’

The Experience Economy Expo is the exhibition floor built around the technology and service stack that powers every ticket sale. Every stage of the customer buying journey, from the first ad they see to the moment they walk through the door, has a corresponding set of tools, platforms and partners. On Sale Live: The Experience Economy Expo puts those businesses face to face with the marketing, ticketing and sales professionals from across the experience economy whose job it is to sell more tickets.

The buyers are already in the room. On Sale Live: The Experience Economy Expo is where the sellers meet them.

Theatre. Immersive. Attractions. Festivals. Exhibitions. Social Gaming. Music. Location-based entertainment. The attendees at On Sale Live: The Experience Economy Expo control or directly influence the technology and marketing budgets that drive ticket sales across the UK experience economy. Previous attendees include Merlin Entertainments, Live Nation, Ticketmaster, ATG, Sonia Friedman Productions, Mischief Theatre, Today Tix, Virgin Experiences and many more.

There is no equivalent route to this audience anywhere else.

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On Sale Live: The Experience Economy Expo brings together commercial decision makers who are responsible for revenue in the experience economy. Their titles range from Marketing Director to Head of Ticketing, from Commercial Director to VP Communications. Agency and in-house.

Every one of them controls or directly influences a marketing and technology budget. Every one of them is making decisions about the platforms, tools and services your business provides.

The UK experience economy is worth £134 billion and globally quoted as $12 trillion. The spend on the technology, media and services that help it sell tickets runs to hundreds of millions annually.

WHO IS IN THE ROOM

past attendees

Leaders, decision makers and business owners have attended from:

  • AEO

  • AKA UK

  • All That Dazzles

  • Allied Global Marketing

  • ANRPR

  • Arthouse London

  • ATG Entertainment

  • Audience2Media

  • Avalon

  • Battersea Power Station

  • Bicycle Partnerships

  • Blast

  • Blooloop

  • Bridge Command

  • Capacity Interactive

  • Cavea Group

  • Central School of Ballet

  • Channel 4

  • CI&T

  • Circus 360

  • The Cogency

  • Dan Colman Creative

  • Deep Bridge

  • Delfont Mackintosh Theatres

  • Dewynters

  • Doloris

  • Dynamo

  • Easol

  • Elaine Grant Creative Consulting

  • Eleanor Lloyd Productions & SOLT

  • EMG Media & Marketing

  • Emma Laugier Marketing

  • Eventim UK

  • Every Crowd

  • The Everywhere Group

  • Excel London / Immerse LDN

  • F That

  • Feel Good Films

  • Fever

  • Five Twelve Marketing

  • Fully Booked

  • Fundamentally Dance

  • Gigantic

  • Giles Cooper Entertainment

  • Graphic Design London

  • Hasbro

  • HDK

  • Helen M Tovey Coaching

  • Hollywood Bowl

If you sell to the experience economy, you already know that reaching this audience is hard. They are not gathered anywhere else. They do not share a trade body. They do not have a single publication or forum where the whole sector sits together.

On Sale Live: The Experience Economy Expo has built that place and is a thriving year-round community.

In two years, it has attracted senior professionals from across theatre, festivals, immersive, attractions, exhibitions, social gaming, music and location-based entertainment. It has sold out twice. It has a 94% return rate. It has a weekly newsletter reaching 1,000 decision makers and a peer community of 450 senior marcomms leaders.

A stand at On Sale Live: The Experience Economy Expo is not a presence at a generic marketing event. It is direct, face-to-face access to a defined, senior audience that has self-selected as the UK's experience economy marketing and ticketing industry. That audience grew by 20% year on year in 2026. It will grow again in 2027.

WHY EXHIBIT

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  • House of Crowds

  • Immediate Media

  • Immersive Experience Network

  • Immersive Rumours

  • IMPAKT

  • Ink Media PR

  • Intelligence Squared

  • Interactive Theatre International

  • Jamie Wilson Productions

  • Jo Allan PR

  • Kallaway PR

  • Kartoon Channel

  • Kid Rated

  • Klaxonn

  • KX Tickets

  • Layered Reality

  • Line-Up

  • Little Lion Entertainment

  • Live It Group

  • Live Nation

  • Loftus

  • London & Partners

  • London Theatre Direct / TTX

  • London Transport Museum

  • Luna Entertainment Group

  • LV Scientific

  • MADE

  • Maidwell Marketing

  • Mamma Mia! The Party

  • Man Group

  • Mance Communications

  • Mandy Cresswell Training & Development

  • Marshall Arts

  • Mash Media

  • Meatopia

  • Media 10

  • Merlin Entertainments

  • Mind Body Spirit

  • Miroma Group

  • Mischief Worldwide

  • Mobius Industries

  • Moonpig Buyagift

  • More Impactful

  • NEON Global

  • No Skips

  • Only Connect Partners

  • Original 8

  • Paradox Museum

  • Phantom Peak

  • Picniq

  • Pizza Pilgrims

  • Playing Field

  • The Plot

  • Redu / Great Days Out

  • Royal Central School of Speech & Drama

  • Run Ragged

  • Run Riot

  • Runaway

  • Scope Tickets

  • Seabright Live & League Of Independent Producers

  • Secret Cinema

  • Secure My Booking

  • Senbla & Sony Masterworks

  • Serious

  • Sheffield Theatres

  • Shine Partnerships

  • Show Film First

  • Showtown

  • Silent Pool Gin

  • Sing Eat Retreat

  • Sisters Grimm / House of Sisters

  • Situation

  • SIX The Musical

  • The Social Sort

  • Sold Out

  • SOLT

  • Sonia Friedman

  • Southbank Centre

  • Spektrix

  • Stage Magic

  • Stagely

  • STAR

  • Swingers Crazy Golf Club

  • Tag Creative

  • Tandem Marketing

  • Taste Film

  • The Ticket Crowd

  • Ticket Tailor

  • Ticketmaster

  • TickX

  • Tickxts

  • Tixly

  • TMG

  • TodayTix Group

  • Travelzoo

  • Tulleys

  • Twycross Zoo

  • UKinbound

  • Underbelly

  • Up at The O2

  • Virgin Experience Days

  • VisitBritain

  • VisitOne

  • Visual Matter

  • XperienceTickets

so insanely awesome and impressive. I just could not have been more impressed by what you've built.” Matt Mcallester, MD, Intelligence Squared

“Bravo on curating something so wonderful”  James Seabright, Producer 

“I’ve heard such wonderful things from everyone inspired by the community and the events” Amanda Lewis, MD, Neon Global 


“I just got back to New York. It was great to meet so many like-minded people" Dan Titmuss, Director, Capacity Interactive

THE AUDIENCE YOUR COMPETITORS ARE ALREADY TRYING TO REACH

The events and entertainment industry spends significantly with global media and technology businesses. Meta, Google, Spotify, Bauer, TikTok, Ticketing platforms, CRM tools, data providers, creative agencies and production businesses are all competing for the same decision makers.

On Sale Live: The Experience Economy Expo puts you in the same room as those decision makers for two days. Not through a banner. Not through a newsletter feature. In person, at an expo built around the commercial pressures they face every day.

Sectors already represented on the exhibitor floor include advertising and media, ticketing platforms, AI and marketing technology, data and insight, and creative and production agencies.

ON SALE LIVE: THE EXPERIENCE ECONOMY EXPO
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