There is a lot of noise around AI at the moment. Most of it is not particularly useful if you are trying to work out whether any of this is worth your time. This is a more grounded take…

You have probably heard the phrase more than once. Sometimes it refers to a broad shift in how consumers spend their money…

Not every marketing or ticketing conference or confex is built for your needs. If you work in live entertainment, events or experiences, whether that’s a theatre, festivals, immersive experiences…

Marketing teams in live entertainment are being asked to do more with less, adapt faster than ever, and deliver results in an industry where the stakes are higher with every show and event…

You've probably sat through a marketing workshop and spent half of it mentally translating generic advice into something that actually applies to your world in the live ticketed experience economy…