On Sale LIVE: THE EXPERIENCE ECONOMY EXPO
ATTENDEES
Who On Sale Live: The Experience Economy Expo is for
On Sale Live is the annual event for the people responsible for marketing and selling live experiences.
It takes place on 11 and 12 May 2027 at the Business Design Centre, London.
If you are responsible for guaranteeing a ‘sell-out’, or you support the people who do, this room is built for you.
Two days. One location. The full marketing, sales and communications workforce of the experience economy.
Built for the people who sell experiences
This is not a generic marketing expo. It is a room built and filtered for the experience economy: theatre, festivals, attractions, immersive, exhibitions, music, sport, events, competitive socialising and location based entertainment.
Delegates have come from Live Nation, Ticketmaster, Merlin Entertainments, ATG Entertainment, Sonia Friedman Productions, TodayTix, Avalon, Media 10 and Virgin Experience Days.
The event has sold out in both previous years.
THE ROLES IN THE ROOM
In house, agency or freelance. If your job is to fill seats, sell tickets or grow an audience, you belong here.
Marketing and brand
Chief Marketing Officer, Marketing Director, Head of Marketing, Marketing Manager, Marketing Lead, Brand Manager, Brand Strategist, Campaign Manager, Event Marketing Manager, Experiential Director.
Ticketing, sales and partnerships
Head of Ticketing, Box Office Manager, Sales Director, Commercial Director, Partnership Manager, Sponsorship Manager, Customer Service Lead.
Digital, data and CRM
Digital Marketing Specialist, CRM Marketing Manager, Email Marketing Manager, Analytics Manager, SEO Specialist, Social Media Manager.
Communications and PR
Head of Communications, External Communications, Publicist, Media Relations Specialist, Community Engagement Manager.
Creative and content
Art Director, Graphic Designer, Copywriter, Content Marketing Manager, Content Planner, Videographer, Photographer.
Agency and client service
Client Service Director, Client Service Lead, Advertising and Media Planner, Account Director.
What happens over two days
Two things happen in the same room.
A conference programme built for commercial teams, covering marketing, ticketing, pricing, data, technology and audience growth. Real campaigns, real numbers, delivered from people inside the industry.
And an exhibitor floor built for the tech, advertising and service businesses selling into the marketing funnel of the experience economy.
• Main Stage. Keynotes and panels on the conversations shaping the commercial year ahead.
• Expert Zone. The practical detail. Case studies and campaign breakdowns you can apply the following week.
• Demo Stage. New for 2027. Timed slots showing the technology and expertise worth learning about.
• The expo floor. New for 2027. Advertising, marketing and ticketing technology, and the service businesses behind every ticket sold.
• Networking. Introductions to peers in similar roles, plus time on the floor to meet the suppliers you are already weighing up.
For exhibitors and sponsors
Every person walking that floor controls or influences a marketing, ticketing or technology budget. They came to buy and to learn.
Businesses that sell technology, advertising or services to this audience can exhibit, sponsor, or both. Exhibitors get the Meeting Matcher, a buyer's programme that qualifies leads and books meetings before the doors open. Sponsors put their brand at the centre of the programme and the room.
The audience is senior, cross-sector and impossible to reach in one place at any other point in the year.
To talk about exhibiting or sponsorship, contact Ruth Redding, Sales Director, at ruth@onsalegroup.com.
Making the case to your manager
Two days out of the building can feel like a lot to ask. But you’re glued to your phone anyway and crucially this is the only room that has ever been built with your needs in mind. Here’s what to share with leadership:
• You will come back with tactics tested by teams selling the same kind of ticket
• You can compare suppliers side by side on the expo floor, in one place
• You will build relationships that make the next problem faster to solve
• You will share what you learned with the team the following week
Roles In the Room
Can you spot your job title below?
PR
•
Head of Marketing
•
External Communications
•
Marketing Manager
•
Sales
•
Box Office
•
Ticketing
•
Copywriting
•
Graphic Design
•
Art Director
•
Photographer
•
PR • Head of Marketing • External Communications • Marketing Manager • Sales • Box Office • Ticketing • Copywriting • Graphic Design • Art Director • Photographer •
Chief Marketing Officer
•
Client Service Lead
•
Marketing Director
•
Client Service Director
•
Marketing Assistant
•
Customer Service
•
Advertising
•
Marketing Executive
•
Chief Marketing Officer • Client Service Lead • Marketing Director • Client Service Director • Marketing Assistant • Customer Service • Advertising • Marketing Executive •
Planning
•
Content Creation
•
Social Media
•
Content Planning
•
Commercial Director
•
Brand Manager
•
Event Coordinator
•
Experiential Director
•
Videographer
•
Planning • Content Creation • Social Media • Content Planning • Commercial Director • Brand Manager • Event Coordinator • Experiential Director • Videographer •
Sponsorship Manager
•
Community Engagement Manager
•
Digital Marketing Specialist
•
Email Marketing Manager
•
Publicist
•
Media Relations Specialist
•
Brand Strategist
•
Campaign Manager
•
Sponsorship Manager • Community Engagement Manager • Digital Marketing Specialist • Email Marketing Manager • Publicist • Media Relations Specialist • Brand Strategist • Campaign Manager •
Content Marketing Manager
•
SEO Specialist
•
Analytics Manager
•
Brand Activation Manager
•
CRM Marketing Manager
•
Event Marketing Manager
•
Partnership Manager
•
Influencer
•
Content Marketing Manager • SEO Specialist • Analytics Manager • Brand Activation Manager • CRM Marketing Manager • Event Marketing Manager • Partnership Manager • Influencer •
past attendees
Leaders, decision makers and business owners have attended from:
AEO
AKA UK
All That Dazzles
Allied Global Marketing
ANRPR
Arthouse London
ATG Entertainment
Audience2Media
Avalon
Battersea Power Station
Bicycle Partnerships
Blast
Blooloop
Bridge Command
Capacity Interactive
Cavea Group
Central School of Ballet
Channel 4
CI&T
Circus 360
The Cogency
Dan Colman Creative
Deep Bridge
Delfont Mackintosh Theatres
Dewynters
Doloris
Dynamo
Easol
Elaine Grant Creative Consulting
Eleanor Lloyd Productions & SOLT
EMG Media & Marketing
Emma Laugier Marketing
Eventim UK
Every Crowd
The Everywhere Group
Excel London / Immerse LDN
F That
Feel Good Films
Fever
Five Twelve Marketing
Fully Booked
Fundamentally Dance
Gigantic
Giles Cooper Entertainment
Graphic Design London
Hasbro
HDK
Helen M Tovey Coaching
Hollywood Bowl
House of Crowds
Immediate Media
Immersive Experience Network
Immersive Rumours
IMPAKT
Ink Media PR
Intelligence Squared
Interactive Theatre International
Jamie Wilson Productions
Jo Allan PR
Kallaway PR
Kartoon Channel
Kid Rated
Klaxonn
KX Tickets
Layered Reality
Line-Up
Little Lion Entertainment
Live It Group
Live Nation
Loftus
London & Partners
London Theatre Direct / TTX
London Transport Museum
Luna Entertainment Group
LV Scientific
MADE
Maidwell Marketing
Mamma Mia! The Party
Man Group
Mance Communications
Mandy Cresswell Training & Development
Marshall Arts
Mash Media
Meatopia
Media 10
Merlin Entertainments
Mind Body Spirit
Miroma Group
Mischief Worldwide
Mobius Industries
Moonpig Buyagift
More Impactful
NEON Global
No Skips
Only Connect Partners
Original 8
Paradox Museum
Phantom Peak
Picniq
Pizza Pilgrims
Playing Field
The Plot
Redu / Great Days Out
Royal Central School of Speech & Drama
Run Ragged
Run Riot
Runaway
Scope Tickets
Seabright Live & League Of Independent Producers
Secret Cinema
Secure My Booking
Senbla & Sony Masterworks
Serious
Sheffield Theatres
Shine Partnerships
Show Film First
Showtown
Silent Pool Gin
Sing Eat Retreat
Sisters Grimm / House of Sisters
Situation
SIX The Musical
The Social Sort
Sold Out
SOLT
Sonia Friedman
Southbank Centre
Spektrix
Stage Magic
Stagely
STAR
Swingers Crazy Golf Club
Tag Creative
Tandem Marketing
Taste Film
The Ticket Crowd
Ticket Tailor
Ticketmaster
TickX
Tickxts
Tixly
TMG
TodayTix Group
Travelzoo
Tulleys
Twycross Zoo
UKinbound
Underbelly
Up at The O2
Virgin Experience Days
VisitBritain
VisitOne
Visual Matter
XperienceTickets
FAQs
Who should attend On Sale Live: The Experience Economy Expo?
1
Anyone who markets, sells or communicates a ticketed experience. That includes in house teams, agencies and freelancers, across marketing, ticketing, sales, PR, creative, digital and data roles.
Is it only for marketers?
2
No. We use the term ‘marketers’ as a broad catch all as our industry has so many titles! The room is built for the whole workforce who have the responsibility of finding ways to sell more tickets across the experience economy: theatre, festivals, attractions, immersive, exhibitions, music, sport, events, competitive socialising and location based entertainment.
When and where is it?
3
11 and 12 May 2027 at the Business Design Centre, 52 Upper Street, Islington, London N1 0QH. The venue is a short walk from Angel station and easy to reach from King's Cross and St Pancras.
What happens over the two days?
4
A conference programme across the Main Stage, the Expert Zone and a new Demo Stage, alongside an expo floor of the technology, advertising and service businesses that help experiences sell tickets. There is dedicated time for networking with peers in similar roles.