“I was blown away by the event. It was fantastically organised and there was lots of incredible insight”
“What OSL created was unique. it was a safe space - we could talk candidly and openly.”
“Incredible amount of thoughT leaders in the room giving great advise.”
“I can't speak more highly about the event as a whole.”
“The honesty, the learning, the energy all of it was next level. On Sale Live isn’t just an event, it’s a movement”
£134 BILLION INDUSTRY UNITED FOR THE FIRST TIME
Connect with peers and professionals from across the sector
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Gain insight into how other sectors approach similar challenges
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Hear directly from experts shaping the future
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FOCUS ON PERSONAL DEVELOPMENT, mental and physical well-being
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walk away with actionable take-aways and valuable industry contacts
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2025 Theme
The potential to realise and the need to generate more income
On 15th May 2025, in Trafalgar Square, London, 200 attendees and over 45 speakers joined together in full force at On Sale Live’25, the only confex dedicated to the community behind every ticket sold.
MORE COMPETITION. MORE PRESSURE. MORE AT STAKE.
There has never been more pressure to build and execute sales, creative, marketing and communication strategies that guarantee coverage and conversion of ticket sales.
But, with more choice for the public than ever before, what skills, knowledge and professional contacts do you need to guarantee this success for each project and brand you work on?
On Sale Live’25 is designed to equip you with these skills, knowledge and contacts. To arm you with new skills, a broader professional network, to give you a chance to hear from others about what is and isn't working across the media landscape and to discover how other sectors such as retail and banking create and measure their success.
West End Theatre
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Museums & Heritage
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Pop-Up Dining
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Gigs & Concerts
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Family Attractions
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Comedy
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Tours
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Regional Theatre
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West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •
Visitor Attractions
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Immersive
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Social Gaming
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Fright & Scare
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Family
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Light Trails
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Pop-Up Experiential
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Exhibitions
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Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Family • Light Trails • Pop-Up Experiential • Exhibitions •
Exhibitions
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VR
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Festivals
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Escape Rooms
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Fairs
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Conferences
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Adventure
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Location-Based Entertainment
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Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Location-Based Entertainment •
marketing, communications AND SALES PROFESSIONALS
in-house, agency AND freelancerS.
Inspiring Speakers
Our attendee’s heard from key notes and panels on subjects including ‘reviewing the here and now’ and ‘the art of influence’ and listened to debates on ‘can celebrities and influencers help you sell tickets?’ and ‘the changing trends of media consumption’ as we explored the inaugural year’s theme ‘The potential to realise and the need to generate more income’.
Professional Development
Outside of the main stage, guests joined career development sessions, listened to industry case studies, booked into one to one taster coaching sessions and face-to-face meetings with one of the many suppliers looking to help you amplify your sales, marketing and communications work.
Speakers
Explore our impressive lineup of 2025 industry leaders.
Explore
the
Event
Networking & Business Zone
Our main space to connect, collaborate, and do business, whether you're looking to forge new partnerships, expand your network, or engage with like-minded professionals. Key partner as well as standee holders will be on hand to speak to you about their services as you sip that all important coffee or tuck into lunch.
Personal Development
A dedicated small group zone where you gain insights from industry leaders about their path within the industry, and also hear from fellow freelancers as to how they navigate the pros and cons of their role and pick up skills you can adopt to support your career development.
1-on-1 Coaching
Working within the experience economy is often demanding on your time and can require work within stressful environments. These confidential 1 to 1 taster coaching sessions enabled you to spend 25 minutes with professional coaches to check in on how to put yourself first.
Main Stage
The main conference space and home to thought provoking key notes and panel discussions. Exclusive insights, new trends, and the latest strategies from top experts across the industry as well as executives and influencers from outside of it from the worlds of retail and restaurants.
Case Study and Measuring Success
Our Measuring Success zone hosts multiple panel discussions and case study presentations. This year, we heard insights as to what has and hasn't worked, as well as ways to measure success outside of traditional ticket sales.