Measuring Success zone

11:00

Can celebrities and influencers generate ticket sales?

11:00 - 11:40 • Thursday 15th May
Panel, Measuring Success Zone

Join us for an insightful discussion featuring trailblazers from the most strategic celebrity, influencer, and PR businesses! Our experts will share their invaluable insights on effective collaborations and partnership strategies, measuring success, and understanding key metrics. Learn from the best in the business as they reveal what works and what doesn't, when elevating your campaigns to the next level. This is your chance to gain a competitive edge and master the art of working with influential figures.

Pippa Bexon
Executive Director, Situation UK

Arabella Neville-Rolfe
Director & Founder, ANRPR

Emma Usher
Founder, Run Ragged

Debbie Scorah
Founder, The Social Sort

11:30

Coffee Break
Sponsored by KX Tickets

12:00

LOW SALES? CHANGE THE ARTWORK!

12:00 - 12:40 • Thursday 15th May
Panel, Measuring Success Zone

When the selling gets tough...change the poster! In today’s content-rich environment, is this approach still effective? Was it ever truly the answer? Join Founder of Negroni Breakfast, Dan Cullen-Shute, Consumer Events Marketing Consultant, Mussarat Rahman, and Photographer and Content Director David Ellis, for a thought-provoking discussion that will dissect brand approaches and explore their relevance in a world overflowing with content and a need for rapid reactions.

Catherine Warrilow
Founder, The Plot

Mussarat Rahman
Consumer Events, Marketing Consultant

Dan Cullen-Shute
Founder, Negroni Breakfast

David Ellis
Founder, VisualMatter

Joe Shellard
Senior Director, TodayTix Group

12:45

Lunch

13:45

Quality over quantity?

13:45 - 14:25 • Thursday 15th May
Panel, Measuring Success Zone

Communications specialists give hands-on experience and expertise about how they navigate a content rich world and an increasing demand for profiles for their experiences. How do they manage ‘pay to play’ and what really turns the dial when it comes to PR?

USING FILM TO DRIVE REVENUE & Enhance VISitor experience

14:30 - 15:00 • Thursday 15th May
Measuring Success Zone

Ranald Lloyd-Williams (Director, Feel Good Films) and Dan Hurst (Head of Attractions, Up at The O2) explore how powerful, purposeful video content can do more than promote, it can transform. From dynamic short-form campaigns to immersive safety briefings, this session showcases how film can drive ticket sales, elevate engagement, and create unforgettable on-site moments. Through real-world examples from Up at The O2, Ranald and Dan share practical insights on why film is no longer optional in 2025, it’s essential.

Ranald Lloyd-Williams
Director & Founder, Feel Good Films

Dan Hurst
Head of Attractions, Up at the o2

15:15

Fresh tea & Biscuits served

15:30

WHat your data isn’t Telling you

15:30 - 16:10 • Thursday 15th May
Measuring Success Zone

Many arts and entertainment businesses can be mesmerised by their databases believing new audiences probably think, act and feel the same as current bookers. Rob Macpherson of Impakt explores how to unearth insights from potential future audiences you’re least connected to. Online panels tracking motivation, cultural activity and competitor appeal can form part of a wider research process, and Rachel Nutland (Communications and Public Affairs Director at Sheffield Theatres) will explain how this supported a wider review at a time of strategic change.

Discover how the process can help inform business planning, as part of a rebrand or positioning review, and how it complements other research into current audiences and senior stakeholders. Delegates will get a practical outline of an adaptable system tracking awareness, consideration, interest and preference. Knowing what non-attenders really think about you, and how you compare with other providers can fuel differentiation in a crowded market, and benchmarks can help you see whether you’re shifting the dial.