Alex Ward
Global Director of Partnerships
Secret Cinema
Alex Ward is a seasoned commercial leader with over 15 years of experience in delivering brand partnerships across the live entertainment and sports sectors. As Global Director of Partnerships at Secret Cinema, Alex oversees the acquisition, curation and retention of bold and imaginative partnerships for the pioneering company behind large-scale, immersive film, TV, and gaming experiences. Coca-Cola, LG, O2, Virgin Atlantic, Haagen-Dazs, Omega and Johnnie Walker are just a handful of the brands he's worked with over the past 5 years.
Before joining Secret Cinema, Alex held senior commercial roles at WME | IMG, where he was part of the global team seeking partners for a world-class events roster. Prior to that, he spent nearly a decade driving the commercial direction of their Mass Participation Sports division, overseeing strategic growth across a global portfolio of marathons, triathlons, obstacle and cycling events.
