Joel Macadar
CEO & Founder
8original
Joel is the CEO & Founder of 8original, a London-based multi award-winning social media agency specialising in culturally fluent, social-first content. With a background in commercial partnerships and viral strategy, Joel has led campaigns for viral experiences like London’s Babylon Park, Thames River Sightseeing, and commercial partnership content delivery for national publishers such as Netmums.
He’s known for helping brands through engagement and community concepts, delivering work that drives conversation, cutting through the noise and focusing on real peer to peer interaction and relatability.
