Exhibit at On Sale Live’27 as part of ‘FUNNEL EXPO’
On Sale Live'27 x Funnel Expo. 11 and 12 May. Business Design Centre. London
Funnel Expo is the exhibition floor built around the technology and service stack that powers every ticket sale. Every stage of the customer buying journey, from the first ad they see to the moment they walk through the door, has a corresponding set of tools, platforms and partners. Funnel (inspired by ‘marketing funnel’) puts those businesses face to face with the marketing, ticketing and sales professionals from across the experience economy whose job it is to sell more tickets.
The buyers are already in the room. Funnel Expo is where the sellers meet them.
Theatre. Immersive. Attractions. Festivals. Exhibitions. Social Gaming. Music. Location-based entertainment. The attendees at On Sale Live control or directly influence the technology and marketing budgets that drive ticket sales across the UK experience economy. Previous attendees include Merlin Entertainments, Live Nation, Ticketmaster, ATG, Sonia Friedman Productions, Mischief Theatre, Today Tix, Virgin Experiences and many more.
There is no equivalent route to this audience anywhere else.
On Sale Live x Funnel Expo brings together commercial decision makers who are responsible for revenue in the experience economy. Their titles range from Marketing Director to Head of Ticketing, from Commercial Director to VP Communications. Agency and in-house.
Every one of them controls or directly influences a marketing and technology budget. Every one of them is making decisions about the platforms, tools and services your business provides.
The UK experience economy is worth £134 billion and globally quoted as $12 trillion. The spend on the technology, media and services that help it sell tickets runs to hundreds of millions annually.
WHO IS IN THE ROOM
If you sell to the experience economy, you already know that reaching this audience is hard. They are not gathered anywhere else. They do not share a trade body. They do not have a single publication or forum where the whole sector sits together.
On Sale Live has built that place and is a thriving year-round community.
In two years, it has attracted senior professionals from across theatre, festivals, immersive, attractions, exhibitions, social gaming, music and location-based entertainment. It has sold out twice. It has a 94% return rate. It has a weekly newsletter reaching 1,000 decision makers and a peer community of 450 senior marcomms leaders.
An stand at On Sale Live x Funnel Expo is not a presence at a generic marketing event. It is direct, face-to-face access to a defined, senior audience that has self-selected as the UK's experience economy marketing and ticketing industry. That audience grew by 20% year on year in 2026. It will grow again in 2027.
WHY EXHIBIT
STAND OPTIONS
sPACE only
For major tech or service businesses that want full creative control. Only 3 spaces available. Bring your own build, create an immersive or branded experience, and make a statement. Space only is the highest-impact option for businesses that want to be remembered but we only have 3 unique areas available.
Includes: event website listing, pre-show meetings matcher.
PRE-BUILT STAND
The heart of Funnel Expo, a practical, cost-effective option that lets you focus on conversations rather than logistics. Arrive, set up and start meeting the room across 2 days.
Includes: 2 × 1 space, your branded shell panels, fascia boards, event website listing, pre-show meetings matcher.
ADD ONS & SPONSORSHIP
Add-ons for all exhibitors include speaking and demo opportunities plus access to sponsorship. Visit the Sponsorship page to learn more or brief us on what you’re looking to create and we’ll design a bespoke package for you.
“I was really impressed by the diversity of speakers, the engagement of the participants and the great content” Jon Kissack, Travel Zoo
“Bravo on curating something so wonderful” James Seabright, Producer
“I’ve heard such wonderful things from everyone inspired by the community and the events” Amanda Lewis, Neon Global
so insanely awesome and impressive. I just could not have been more impressed by what you've built.” Matt Mcallester, Intelligence Squared
“I just got back to New York. It was great to meet so many like-minded people" Dan Titmuss, Capacity Interactive
THE AUDIENCE YOUR COMPETITORS ARE ALREADY TRYING TO REACH
The events and entertainment industry spends significantly with global media and technology businesses. Meta, Google, Spotify, Bauer and TikTok alone account for a major share of above-the-line spend from this sector. Ticketing platforms, CRM tools, data providers, creative agencies and production businesses are all competing for the same decision makers.
On Sale Live x Funnel Expo puts you in the same room as those decision makers for two days. Not through a banner. Not through a newsletter feature. In person, at a confex built around the commercial pressures they face every day.
Sectors already represented on the exhibitor floor include advertising and media, ticketing platforms, AI and marketing technology, data and insight, and creative and production agencies.
ON SALE LIVE x FUNNEL EXPO