Shannan Hodgson
Battersea Power Station
Head of Brand
Shannan Hodgson is a senior brand and commercial leader with over 20 years’ experience building and elevating premium lifestyle brands and customer experiences. As Head of Brand at Battersea Power Station, she leads brand strategy for one of London’s most iconic destinations, shaping how the brand engages audiences through storytelling, partnerships, experiences and culture-led marketing.
With a career spanning lifestyle, health, development and destination brands, Shannan has delivered award-winning brand transformations and launched innovative campaigns that drive both engagement and commercial impact. Her work focuses on creating meaningful connections between brands and audiences, with a particular passion for immersive experiences and placemaking.
At Battersea Power Station, she brings a fresh perspective to destination branding, helping position the iconic landmark as a vibrant cultural and retail destination for London and international visitors alike.
From collaborations with institutions such as the Royal Albert Hall to leading immersive digital innovation, Shannan combines strategic thinking, creativity and commercial acumen in every brand she shapes.
