Ian Drakesmith
Mamma Mia! The Party
director of Ticketing & Sales
Ian is Director of Ticketing and Sales for Mamma Mia! The Party, leading the commercial and operational strategy behind one of London’s most successful immersive entertainment experiences.
With over 40 years’ experience in ticketing, tourism and live events, he specialises in pricing strategy, system implementation and large-scale customer operations.
He has delivered end-to-end ticketing solutions for major productions and venues, and is passionate about driving full-price sales, revenue growth, yield optimisation and exceptional guest experience.
