Alex Coulson
DIRECTOR
Yellow Pelican Partners
Alex’s twenty-year career in sports business combines ten years at leading sports marketing
agencies, including a Director role at IMG, with a decade as a Managing Director of companies across the sports, esports, and gaming sectors. His experience spans running global YouTube channels for major gaming creators, overseeing the UK’s most active grassroots esports community, leading the world’s largest commercial sports awards, and delivering sponsorship campaigns around global sporting events.
Following the successful sale of NSE (National Student Esports), Alex is supporting its transition under the British Esports Federation. He is also a Director at Yellow Pelican Partners, working as a hands-on strategy and delivery partner for founders, leadership teams, and investors in sport, esports and beyond.
