Stuart Beare
Owner
Tulleys
Stuart Beare is the visionary behind Tulleys, one of the UK’s leading names in immersive seasonal attractions and rural diversification.
A third-generation farmer turned entertainment entrepreneur, Stuart transformed a traditional family pick-your-own farm into a powerhouse of innovation, known for pioneering events including Europe’s largest scream park - Shocktober Fest, Tulleys Christmas, Pumpkin Fest,Christmas Light Festival, the award-winning Tulip Festival, and Tulleys Escape Rooms, which consistently rank as the second-best in the world on TripAdvisor.
With a flair for storytelling and a deep understanding of visitor experience, Stuart has built a multi-award-winning destination that attracts 600,000 guests annually. Under his leadership, Tulleys has grown into a year-round business that seamlessly blends farming heritage with cutting-edge production, live entertainment, and themed experiences. His unique approach to experiential farming, brand building, and strategic diversification has inspired countless rural enterprises across the UK.
