Simon McCaugherty
London & Partners
Director, Experience Economy
Simon is author of London’s Visitor Experience Strategy. Partnering with London's place-makers to grow the experience economy, improve the visitor experience, and attract new experiences and major events to animate the city. Telling London’s story brilliantly to the world whilst growing ecommerce and partnership revenue through the Visit London channels.
Prior to this post Simon was Director, Consumer Marketing & Growth at London & Partners (Visit London) - leading £10m+ international marketing campaigns including the organisation's most successful campaign to-date, delivering significant ROI and economic benefit for London.
Whilst at London & Partners (Visit London) Simon has also been responsible for implementing an audience first, data-led culture with a marketing team of 50+ people delivering the campaign strategy for ‘Because I’m a Londoner’, a citywide campaign working with over 100 partners (generating £1m+ match/VIK funding).
His past employment includes London Higher and City Lit and is a graduate of De Montfort University.
