Krista Tuchsherer
Sonia Friedman Productions
Chief MArketing Officer
Krista Tuchscherer is the Chief Marketing Officer at Sonia Friedman Productions. With over 22 years of experience in the live entertainment sector, Krista currently oversees the marketing strategy across the portfolio of plays and musicals produced by Sonia Friedman Productions.
SFP is renowned for a huge range of live theatre; from bold new writing that drives the cultural conversation, nurturing new talent in the sector, commercially successful plays and musicals and high-profile international IP-led productions. Krista has helped shape the positioning and marketing of the company's acclaimed shows both in London and internationally. Her expertise spans brand development, franchise integration, audience growth, digital innovation, partnerships, commercial viability and long-term strategic planning. A passionate advocate for theatre, and theatre marketing, Krista brings considerable industry insight and a forward-thinking perspective to the evolving live entertainment landscape.
