Ben Simpson
Easol
CEO & Co Founder
Ben Simpson is Co-Founder & CEO of Easol, the leading Experience Commerce platform and AI-native operating system powering experience businesses globally.
Easol enables creators to sell directly, own their data, and scale across booking, payments, marketing, and operations, now enhanced by AI agents. Previously, Ben spent 15 years building experience businesses including Rise Festival and Beyond Adventures, shaping his belief in the power of experiences. He has led Easol through rapid growth, expanding globally across 135+ countries and powering major brands like Coachella and AfroNation. Ben is pioneering a shift toward AI-powered “software as a teammate” for experience creators.
