Exhibit at On Sale Live’27
The people who control the global marketing, comms and ticketing budgets of the experience economy.
On Sale Live is the only event globally that’s built specifically for the marketing, sales, ticketing and communications workforce of the live experience economy.
Theatre. Immersive. Attractions. Festivals. Exhibitions. Music. Social Gaming. Sports. Location-based entertainment and more.
The people who decide what tech and platforms to use, what agencies to work with, and where the budget goes.
There is no equivalent route to this group anywhere else.
On Sale Live brings together senior commercial decision makers who are responsible for revenue in the experience economy. Their titles range from Marketing Director to Head of Ticketing, from Commercial Director to VP Communications. Agency and in-house. Emerging and experienced.
Every one of them controls or directly influences a marketing and technology budget. Every one of them is making decisions about the platforms, tools and services your business provides.
The UK experience economy is worth £134 billion and globally quoted as $12 trillion. The spend on the technology, media and services that help it sell tickets runs to hundreds of millions annually.
WHO IS IN THE ROOM
If you sell to the experience economy, you already know that reaching this audience is hard. They are not gathered anywhere else. They do not share a trade body. They do not have a single publication or forum where the whole sector sits together.
On Sale Live built that place.
In two years, it has attracted senior professionals from across theatre, festivals, immersive, attractions, exhibitions, music and location-based entertainment. It has sold out twice. It has a 94% return rate. It has a weekly newsletter reaching 1,000 decision makers and a peer community of 400 senior marcomms leaders.
An exhibitor stand at On Sale Live is not a presence at a generic marketing event. It is direct, face-to-face access to a defined, senior audience that has self-selected as the UK's experience economy marketing and ticketing workforce. That audience grew by 20% year on year in 2026. It will grow again in 2027.
WHY EXHIBIT
STAND OPTIONS
For businesses that want full creative control. Bring your own build, create an immersive or branded experience, and make a statement. Space only is the highest-impact option for businesses that want to be remembered.
Includes: event website listing, pre-show meetings matcher.
sPACE only
A practical, cost-effective option that lets you focus on conversations rather than logistics. Arrive, set up and start meeting the room.
Includes: shell panels, carpet, fascia board, event website listing, pre-show meetings matcher.
SHELL SCHEME
The lowest-friction entry point. Branded graphics and a front desk are provided. You bring your team, your materials, and your pitch.
Includes: branded graphics, branded front desk, storage, event website listing, 500W electricity socket.
PRE-BUILT STAND
“I was really impressed by the diversity of speakers, the engagement of the participants and the great content” Jon Kissack, Travel Zoo
“Bravo on curating something so wonderful” James Seabright, Producer
“I’ve heard such wonderful things from everyone inspired by the community and the events” Amanda Lewis, Neon Global
so insanely awesome and impressive. I just could not have been more impressed by what you've built.” Matt Mcallester, Intelligence Squared
“I just got back to New York. It was great to meet so many like-minded people" Dan Titmuss, Capacity Interactive
THE AUDIENCE YOUR COMPETITORS ARE ALREADY TRYING TO REACH
The events and entertainment industry spends significantly with global media and technology businesses. Meta, Google, Spotify, Bauer and TikTok alone account for a major share of above-the-line spend from this sector. Ticketing platforms, CRM tools, data providers, creative agencies and production businesses are all competing for the same decision makers.
On Sale Live puts you in the same room as those decision makers for two days. Not through a banner. Not through a newsletter feature. In person, at a confex built around the commercial pressures they face every day.
Sectors already represented on the exhibitor floor include advertising and media, ticketing platforms, AI and marketing technology, data and insight, and creative and production agencies.
ON SALE LIVE'27