LIVE EXPERIENCE MARKETING TIPS AND PERSONAL DEVELOPMENT ADVICE STRAIGHT INTO YOUR INBOX

• LIVE EXPERIENCE MARKETING TIPS AND PERSONAL DEVELOPMENT ADVICE STRAIGHT INTO YOUR INBOX •

Silhouette of two hands forming a heart shape in front of a colorful concert stage with bright lights and blurry crowd.

“The honesty, the learning, the energy. All of it was next level. On Sale Live isn't just an event, it’s a movement”

West End Theatre

• Museums & Heritage

• Pop-Up Dining

• Gigs & Concerts

• Family Attractions

• Comedy

• Tours

• Regional Theatre

• West End Theatre • Museums & Heritage • Pop-Up Dining • Gigs & Concerts • Family Attractions • Comedy • Tours • Regional Theatre •

Visitor Attractions

• Immersive

• Social Gaming

• Fright & Scare

• Kids'

• Light Trails

• Pop-Up Experiential

• Exhibitions

• Visitor Attractions • Immersive • Social Gaming • Fright & Scare • Kids' • Light Trails • Pop-Up Experiential • Exhibitions •

Exhibitions

• VR

• Festivals

• Escape Rooms

• Fairs

• Conferences

• Adventure

• Local-Based Entertainment

• Exhibitions • VR • Festivals • Escape Rooms • Fairs • Conferences • Adventure • Local-Based Entertainment •

Why subscribe?

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Actionable weekly marketing tips

First access & discounts

People socializing at a professional conference or event, with a coffee and snack station visible in the background.

Personal Development advice

Job openings and career support

There has never been more pressure to build marketing and communication strategies that guarantee coverage and conversion of ticket sales.

But, with more choice for the public than ever before, what skills, knowledge and professional development do you need to guarantee this success?

Join thousands of other subscribers and receive a weekly email with actionable marketing, personal development advice, job openings and early access discounts to events and training.

Delivered by the Founder of On Sale Group and the Global Institute of Experience Marketing, Dawn Farrow

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About Dawn

“THE ACCIDENTAL ARCHITECT OF A LIVE EXPERIENCE REVOLUTION”

— Exhibition News, May 2025

Dawn Farrow

Global Experience Marketing Leader,
Founder On Sale Group & Global Institute of Experience Marketing

With more than 36 million ticket sales under her belt, Dawn has learnt a thing or two about what works and doesn’t in the live experience market all of which she shares in this newsletter .

Dawn’s career spans working agency and client side as well as being the founder of her own successful marketing agency. She currently works in a freelance capacity delivering sales and marketing campaigns for global IP experiences as well as launching On Sale Live, the first ever trade event for MarComms professionals working within the ticketed and live experience economy and being the founder of the Global Institute of Experience Marketing.

This newsletter is another way that Dawn is working to support marketing and communications professionals globally to be more skilled, better connected and confident in their work.