Sandra Mekler
FEVER
Director of Institutional Relations & Communications
Sana leads Fever’s business development for Northern Europe, driving the company’s growth as a tech partner in the live entertainment industry.
Fever’s data-led strategy has been instrumental in shifting demand and attracting younger audiences to classical music, with its global Candlelight series making it the world’s first online seller of live classical music concerts. With over 7m attendees annually in 300+ cities, Candlelight has redefined how classical music can reach broader audiences and younger demographics.
Sana, previously a strategy consultant at BCG and a leader at Wayfair and Rocket Internet, was shortlisted for the Adweek Europe 2023 Future is Female Awards for her leadership in the industry.
Fever has powered some of the biggest events in the world, and is a key partner to the top players in the live entertainment space, bringing its tech expertise in generating demand for live experiences.
